Top Korean Celebrities with the Most Brand Endorsements in 2025

In today’s global influencer economy, Korean stars are more than entertainers—they’re powerful brand ambassadors. With huge social followings and cultural sway, they regularly land high-profile endorsement deals with luxury fashion, tech, food, cosmetics, and lifestyle brands. Here’s a look at the idols and actors dominating the ad world in 2025.

Kim Taehyung (V of BTS)

Kim Taehyung, known as V, continues to break records. Topping global influencer charts on HypeAuditor—ranked third behind only Ronaldo and Messi—he has over 68 million Instagram followers, with engagement rates around 20.6%. V has served as Global Ambassador for Cartier’s Panthère de Cartier campaign and attended Celine events, leveraging both brand prestige and digital influence.

Felix (Stray Kids)

As the face of Louis Vuitton since 2023, Felix has also featured in campaigns for the Samsung Galaxy S25 Edge and Gong Cha tea in 2025. His growing fashion recognition spans runway shows and global brand collaborations, demonstrating how K‑Pop ambassadors can resonate deeply with both luxury and mainstream markets.

Jungkook (BTS)

Jungkook continues a long-standing partnership with Calvin Klein, alongside collaborations with Samsung, Louis Vuitton, and others. His consistent brand activity underscores his appeal across fashion, tech, and lifestyle sectors.

J‑Hope (BTS)

J‑Hope is a celebrated Louis Vuitton ambassador, and recently added NAILY, a Korean nail care brand, to his endorsements. His vibrant, expressive style aligns well with both high-fashion and creative domestic brands.

Jimin (BTS)

Jimin represents Dior and Tiffany & Co., bringing a refined elegance to luxury brand campaigns  . His soft but striking presence has helped brands tap into new global audiences.

Jennie (BLACKPINK)

Jennie leads the female idol endorsement space with high-profile brand partnerships including Chanel, Gentle Monster, Calvin Klein, HERA, Jacquemus, Adidas, and Maison Kitsuné.

Song Hye‑Kyo

A top actress with global recognition, Song Hye‑Kyo has endorsement credits with Fendi, Chaumet, Sulwhasoo, and as of January 2025, Guerlain—highlighting her continued influence in luxury and beauty .

Karina (aespa)

Karina’s endorsements number over ten, as she partners with brands like Pascucci, Sprite, Coca‑Cola, Converse, New Balance, and Gentle Monster. In 2024 alone, her “Hello, New Santa” campaign boosted Gen Z consumer sales by 47%.

Minji & Hanni (NewJeans)

NewJeans members have become standout ambassadors: Minji represents Chanel across beauty, fashion, and watches, while Hanni fronts Gucci and Armani Beauty.

RM (BTS)

RM was named as ambassador for Bottega Veneta in 2023, resonating with the brand’s minimalist and intellectual aesthetic.

Han So‑Hee & Moon Ga‑Young

Actresses Han So‑Hee and Moon Ga‑Young represent brands like Boucheron, Omega, Dolce & Gabbana, Dinto, and Calvin Klein, and both enjoy top-tier influence within the luxury market .

Why These Deals Matter

These stars secure endless brand endorsements not just through fame, but cultural resonance. Luxury labels prioritise Asian market leaders who blend aesthetics with storytelling, credibility, and high engagement. Whether it’s V representing Cartier or Felix fronting Samsung and LV, these ambassadors amplify brand identity and drive sales—online and offline.

Brand-Idol Snapshot Table

CelebrityKey Brands
Kim Taehyung (V)Cartier, Celine
FelixLouis Vuitton, Samsung, Gong Cha
JungkookCalvin Klein, Samsung, Louis Vuitton
J‑HopeLouis Vuitton, NAILY
JiminDior, Tiffany & Co.
JennieChanel, Gentle Monster, Calvin Klein, HERA, Adidas
Song Hye‑KyoFendi, Chaumet, Sulwhasoo, Guerlain
KarinaPascucci, Sprite, New Balance, Gentle Monster
Minji & HanniChanel, Gucci, Armani Beauty
RMBottega Veneta
Han So‑Hee, Moon Ga‑YoungBoucheron, Omega, Dolce & Gabbana, Calvin Klein

Final Thoughts

What these Korean celebrities demonstrate is the power of personal brand synergy. They aren’t just faces. Instead, they embody target audiences, values, and aesthetics. As they balance global recognition with luxury appeal, their influence reshapes both entertainment and commerce.

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