Becca Bloom’s Net Worth and Income Streams

Attribute	Details
Full Name	Rebecca Ma
Online Alias	Becca Bloom
Date of Birth	1999 (Age 25 as of 2025)
Place of Birth	Atherton, California, USA
Current Residence	Los Angeles, California, USA
Nationality	American
Education	University of Southern California (USC)
Degree	B.A. in Business Economics, Minor in Law
Occupation	Finance professional; Social media influencer
TikTok Handle	@beccaxbloom
TikTok Followers	Approximately 2.6 million
Instagram Followers	Approximately 500,000
Parents	Simon Yiming Ma and Heidi Chou (Tech and real estate entrepreneurs)
Fiancé	David Pownall (Software engineer at Google)
Wedding Venue	Villa Balbiano, Lake Como, Italy
Notable Traits	Soft-spoken demeanor; showcases a luxurious yet understated lifestyle
Popular Content Themes	Luxury fashion, daily routines, pet care, wedding planning, finance career
Pets	Scottish Fold cat; dog with meals prepared by a personal chef

Becca Bloom, whose real name is Rebecca Ma, has swiftly ascended to prominence as a leading figure in TikTok’s #RichTok community. Known for her poised demeanour and authentic portrayal of luxury, she has captivated millions with her lifestyle content.

As of 2025, Becca’s estimated net worth is between $500,000 and $1 million, a testament to her burgeoning influence and diverse income streams.

Background and Education

Raised in Atherton, California, one of the wealthiest towns in the United States, Becca comes from a lineage of successful entrepreneurs. Her parents, Simon Yiming Ma and Heidi Chou, founded Camelot Information Systems, a software company that once employed thousands. Becca pursued higher education at the University of Southern California, earning a degree in Business Economics with a minor in Law. Currently, she works in the finance sector, leveraging her education and background to carve out her professional path. 

Social Media Influence

Becca’s TikTok account, @beccaxbloom, showcases her daily life, featuring luxury fashion, travel, and lifestyle content. Her videos, often highlighting designer items and exclusive experiences, resonate with a wide audience, contributing to her rapid rise in popularity. As of June 2025, she boasts over 3.1 million followers and has garnered approximately 57.3 million likes. 

Estimated Earnings

Based on her social media engagement and audience size, Becca’s estimated monthly earnings from TikTok range between $30,000 and $41,000, translating to an annual income of approximately $360,000 to $492,000. 

Income Streams

1. Brand Partnerships and Sponsorships

Becca collaborates with high-end brands, showcasing their products in her content. These partnerships not only enhance her content but also serve as a significant revenue stream. Her association with luxury brands like Cartier, Bulgari, and Van Cleef & Arpels underscores her influence in the fashion and lifestyle sectors.

2. Affiliate Marketing

Through affiliate marketing, Becca earns commissions by promoting products and services to her audience. By sharing links to items she features in her videos, she generates income based on sales made through those links.

3. Social Media Monetization

Platforms like TikTok offer monetisation options for creators, including the Creator Fund and live stream gifts. Given Becca’s substantial following and engagement rates, she likely benefits from these monetisation avenues.

4. Personal Branding and Merchandising

As her influence grows, Becca has the potential to launch her own merchandise line, capitalising on her personal brand. By offering products that resonate with her audience, she can establish an additional income stream.

Lifestyle and Public Perception

Becca’s content is characterized by its elegance and authenticity. She often shares glimpses of her luxurious lifestyle, including designer outfits, upscale travel destinations, and high-end dining experiences. However, her approach differs from typical influencers; she maintains a calm and composed demeanor, focusing on the aesthetics of her lifestyle rather than overtly showcasing wealth. 

Personal Life

Becca is engaged to David, a Google engineer from Canada. The couple met at a coffee shop in Palo Alto and are planning a wedding at Villa Balbiano in Lake Como, Italy, a venue known for its historical significance and opulence. 

Future Prospects

Given her rapid rise and the increasing interest in luxury lifestyle content, Becca Bloom is poised for continued success. Her ability to blend authenticity with affluence resonates with a broad audience, positioning her as a leading figure in the influencer space. As she expands her brand and explores new ventures, her influence and earnings are expected to grow accordingly.

Becca Bloom exemplifies the modern influencer who seamlessly integrates affluence with authenticity. Her rise in the digital realm underscores the evolving landscape of social media, where luxury and relatability coexist harmoniously.