| Attribute | Details |
|---|---|
| Full Name | Hailey Rhode Baldwin Bieber |
| Date of Birth | November 22, 1996 |
| Age (2025) | 28 years old |
| Nationality | American |
| Profession | Model, Entrepreneur, Beauty Mogul |
| Spouse | Justin Bieber (married in 2018) |
| Children | One child (born August 2024) |
| Parents | Stephen Baldwin and Kennya Baldwin |
| Education | Homeschooled; trained in ballet |
| Net Worth (2025) | Estimated $400 million |
| Major Brand | Founder & Creative Head of Rhode Skin |
| Social Media Handles | Instagram: @haileybieber |
| Notable Partnerships | e.l.f. Beauty (acquired Rhode) |
Hailey Bieber, formerly known as Hailey Baldwin, has transitioned from a successful modeling career to becoming a prominent figure in the beauty industry.
As of May 2025, her net worth is estimated at $400 million, a significant increase attributed to the recent sale of her skincare brand, Rhode, to e.l.f. Beauty for $1 billion.
Net Worth Overview
- Estimated Net Worth (2025): $400 million
- Major Asset: Rhode Skincare, sold to e.l.f. Beauty for $1 billion
Primary Income Sources
1. Rhode Skincare
Launched in June 2022, Rhode quickly gained popularity for its minimalist skincare products, achieving $212 million in net sales within three years. The brand’s success culminated in its acquisition by e.l.f. Beauty in May 2025. The deal included $600 million in cash, $200 million in e.l.f. stock, and up to $200 million based on Rhode’s future performance . Hailey continues to serve as Rhode’s Chief Creative Officer and Head of Innovation, overseeing marketing and product development .
2. Modeling Career
Hailey began her modeling career in 2014, signing with Ford Models and later with IMG Models. She has worked with high-profile fashion brands such as Guess, Ralph Lauren, and Tommy Hilfiger . Her modeling endeavours have been a significant contributor to her wealth.
3. Brand Collaborations and Endorsements
Beyond her skincare line, Hailey has engaged in various brand collaborations and endorsements, leveraging her social media presence and fashion influence to partner with multiple companies across the beauty and fashion industries.
Hailey Bieber’s evolution from a model to a beauty industry mogul exemplifies her entrepreneurial spirit and business acumen. With the successful sale of Rhode and her continued involvement in the brand’s development, Hailey’s influence and financial standing in the beauty sector are poised to grow even further.
