| Field | Information |
|---|---|
| Full Name | Anna Engelschall |
| Date of Birth | June 27, 1995 (Age 29 in 2024) |
| Birthplace | Austria (born and raised) |
| Nationality | Austrian / German |
| Profession | Certified personal trainer & CrossFit coach |
| YouTube Channel | “growingannanas” – 7M+ subscribers (launched 2017) |
| Instagram Followers | ~1.5M+ |
| TikTok Followers | ~1.3M+ |
| YouTube Focus | Full‑length workouts: cardio, HIIT, strength & healthy recipes |
| Height & Weight | approx. 5′3″–5′6″, 54–55 kg; hazel/blue eyes, blonde hair |
| Business Ventures | Founder & CEO of The Grow Lifestyle GmbH (fitness app “Grow with Anna”) |
| Background | Overcame eating disorder, transitioned from ~39 kg to fitness influencer |
Anna Engelschall—better known online as GrowingAnnanas—has transformed her passion for fitness into a thriving personal brand. With a dynamic presence on YouTube, TikTok, Instagram, and now her own mobile app, she has built a multi-million dollar wellness empire.
In this article, we explore Anna’s journey and break down her estimated net worth and diverse income sources in 2025.
The Woman Behind GrowingAnnanas
- Real name: Anna Engelschall
- Born: June 27, 1995 (age 29) in Berlin, Germany
- Nationality: Austrian (based in Germany and the U.S.)
- Background: Certified personal trainer, former CrossFit coach
- Channels: YouTube: 7+ million subscribers, 4.2B+ total views
- Instagram: ~1.5M followers with strong engagement
- TikTok: Over 1.3M followers, trending fitness/food content
Anna’s nickname, “GrowingAnnanas,” stems from her past weight struggles (weighing just ~39kg), her love for pineapples (“Ananas” in German), and her focus on growth—physically and mentally.
What Is Her Estimated Net Worth?
Anna’s platform success translates to impressive earnings:
- Net worth estimates range from $1.5 million to $3 million.
- The $1.5M figure is based on her YouTube earnings, while other sources account for her fitness app, brand sponsorships, and merch sales.
For a fitness creator who began full-time in 2022, building a seven-figure financial profile marks her as one of Europe’s standout wellness entrepreneurs.
How She Makes Her Money
Anna’s income streams are diverse and strategic:
1. YouTube Ad Revenue
- Over 7 million subscribers and roughly 3.8 million daily views
- Estimated earnings of $3,000/day, or ~$1.1 million annually
- YouTube pays ~$2–$12 per 1,000 monetised views
2. Sponsored Content
- Collaborations with fitness, wellness, and nutrition brands across her social platforms
- Given her engagement rates (~1.44%) and follower count, brands pay mid-to-high four figures per post
3. Fitness App: “Grow with Anna”
- Launched in early 2022, it quickly reached #1 in Austria and #4 in Germany on app charts
- Offers workout plans, nutrition guides, and exclusive content
- Subscription-based model with rapid adoption in German-speaking markets
4. Merchandise & Digital Products
- Branded gear like water bottles and yoga mats
- E-books, workout guides, and premium meal plans sold on her website
5. Live Events & Workshops
- Hosts fitness events and live classes with a small in-house team (3 employees + freelancers)
- Revenue from tickets, sponsorships, and merchandise at events
6. Affiliate Income
Earnings from affiliate links—especially food, fitness equipment, books—across YouTube, Instagram, and TikTok
Income Summary
| Income Source | Estimated Earnings |
|---|---|
| YouTube Ad Revenue | ~$1.1 million/year (≈ $3K/day) |
| Sponsored Posts | Mid-4 to low-5 figures per post |
| “Grow with Anna” App | Subscription-based (6-digit revenue) |
| Merchandise & Products | High-margin branded items |
| Live Events & Workshops | Ticket sales + event merch |
| Affiliate & Partnerships | Ongoing commission-based revenue |
Altogether, these combined streams support a net worth likely between $1.5 and $3 million, according to most reports.
What Makes Anna’s Strategy So Effective?
- Vertical integration: She owns her brand, content, app, and merchandise.
- Diversified audience: Reaches fans across multiple platforms and demographics.
- Visionary mindset: From CrossFit beginnings to app development in under two years.
- Transparent and relatable brand: Viewers trust her authenticity—straight talk on fitness issues, not just photo filters.
- Regional dominance: Major presence in German-speaking markets, with international growth underway.
Challenges & Criticism
No influencer story is without critique—Anna’s has a few:
- Some viewers felt certain meal posts were too restrictive or promoted disordered eating
- In response, Anna has addressed mindful eating and mental wellness in podcasts and videos
Despite this, her overall reputation remains positive—many fans appreciate her honesty and real-world approach to wellness.
What’s Next for Anna Engelschall?
- App growth: New features like hormonal-cycle guidance and nutrition tracking – announced for 2025
- International expansion: English version of “Grow with Anna” planned
- New product lines: Eco-friendly yoga mats, supplements, and recovery tools
- Media and publishing: Upcoming podcast and potential print book release
Final Thoughts
From her transformation as a CrossFit rookie to building a robust brand across platforms, Anna Engelschall has proven that influencers can be genuine entrepreneurs. With millions watching and growing revenues across multiple channels, she’s a leading example of how authenticity + strategy = longevity.
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