Willabelle Ong, a multi-faceted digital creative, has carved a remarkable path from aspiring photographer to entrepreneurship and lifestyle influencer. As of mid-2025, her net worth is estimated between US$100,000 and US$1 million, reflecting her evolving income sources and creative ventures.
| Field | Information |
|---|---|
| Full Name | Willabelle Ong |
| Date of Birth | August 29, 1994 |
| Age (as of 2025) | 30 years old |
| Birthplace | Singapore |
| Nationality | Singaporean |
| Education | – Methodist Girls’ School – University of Western Australia (Bachelor of Arts; Bachelor of Communications and Media Studies) |
| Occupation | – Fashion Blogger – Photographer – Digital Content Creator – Artist |
| Notable Work | Founder of Pale Division, a fashion and lifestyle blog launched in 2014 |
| Awards | Outstanding Homegrown Social Media Influencer (Asian Couture Federation Awards Gala, 2014) |
| Marital Status | Married to King (since July 2019) |
| Children | One daughter, Ava (born in 2022) |
| Residence | Singapore |
| Net Worth (2025) | Estimated between $481,000 and $5 million |
| Brand Collaborations | Chanel, Dior, Louis Vuitton, Tiffany & Co., La Mer, Tod’s, Vacheron Constantin, Bulgari, Franck Muller |
| Media Features | Featured in VOGUE, The New York Times, Harper’s Bazaar, Teen Vogue, MTV Style, Cleo, Fashion TV, Billionaire, among others |
Early Career: From Passion to Platform
Willabelle began her creative journey by sharing her fashion and travel photography on Instagram in 2014, which gradually grew into her blog, Pale Division, becoming a go-to destination for fashion, beauty, and lifestyle content. Her keen eye and immersive storytelling quickly garnered attention, earning features in international media such as The New York Times, Nylon, Teen Vogue, and MTV Style, among others.
Influencer Income: Collaborations and Brand Partnerships
With a growing digital footprint, Willabelle collaborated with luxurious names such as Chanel, Gucci, Dior, Tiffany & Co., La Mer, Longines, Schwarzkopf, NARS, and Benefit, as well as brands like eBay, Sony, and Lenovo. These partnerships drive significant influencer income through sponsored content, creative collaborations, and campaign work. Particular highlights include her roles as a social media correspondent at fashion-week events and involvement in styling competitions,
Her combined Instagram and TikTok presence—well north of 200K followers—further aids monetisation, although exact figures can vary widely depending on engagement and campaign type.
Entrepreneurship: OME Home-Care Brand
In 2024, Willabelle launched OME, her minimalist home-care brand, producing essentials like hand wash, hand mist, dish wash, and surface cleaner. With formulations crafted in Japan, using eco-conscious, refillable packaging made from recycled plastic, OME emphasises design, functionality, and sustainability.
The brand reflects Willabelle’s values—accessible luxury, thoughtful craftsmanship, and environmental responsibility. Products are affordably priced yet aesthetically refined, indicating an intentional focus on democratising quality lifestyle goods.
Creative Ventures & Acting
Willabelle is not limited to photography and entrepreneurship—she has also ventured into entertainment. She made a cameo in the Thai/Mandarin film Baby Hero, and is exploring more acting roles, drawn to characters that convey depth and complexity. Additionally, her creative expression extends to painting, incorporating fine art into her content portfolio.
How Her Income Adds Up
- Photography & Blogging: Initial income began from her blog Pale Division and photography projects, eventually leading to high-profile brand collaborations.
- Social Media Campaigns: Paid content on Instagram and TikTok provides significant income through brand partnerships and sponsored posts.
- Brand Founder: OME adds recurring revenue through product sales and e-commerce.
- Media and Acting: Cameo appearances and creative commissions introduce supplementary income streams.
- Art & Commissions: Her painting and content creation also serve as revenue through commissions and gallery promotion.
A Strategic Path Built on Creativity and Intentionality
Willabelle Ong stands out not just for her aesthetic, but for her strategic approach. She consciously evolved from an introverted content creator to a multi-industry entrepreneur, steadfastly retaining her authenticity while expanding her influence internationally. Her ventures reflect a balance of ambition and integrity, where creativity and commerce intertwine meaningfully.
Final Thoughts
Willabelle Ong exemplifies the modern creative entrepreneur. With a carefully curated journey—from blogging to photography, luxury brand collaborations, and launching her home-care brand OME—she’s built diverse, mutually reinforcing income streams. Her estimated net worth today reflects the cumulative result of these ventures, alongside her ongoing projects in content, design, and media.
As she broadens her artistic and business horizons, Willabelle Ong’s story shows how creativity, authenticity, and entrepreneurial vision can build both influence and financial resilience.
