Sana Minatozaki — known mononymously as Sana — is one of the most beloved figures in K-pop. As a member of the internationally successful girl group TWICE, Sana has captured hearts with her charismatic stage presence and bubbly personality. Over nearly a decade in the industry, she has cemented her status not only as a top performer but also as a lucrative commercial figure. Her robust earnings come from multiple sources, including group activities, endorsements, solo ventures, and brand collaborations.
| Attribute | Details |
|---|---|
| Full Name | Minatozaki Sana (湊崎 紗夏) |
| Stage Name | Sana |
| Date of Birth | December 29, 1996 |
| Age (as of 2025) | 28 years old |
| Place of Birth | Osaka, Japan |
| Nationality | Japanese |
| Ethnicity | Japanese |
| Occupation | Singer, Dancer, Brand Ambassador |
| Group | TWICE |
| Agency | JYP Entertainment |
| Years Active | 2015 – present |
| Position in Group | Sub-Vocalist |
| Education | Osaka School of Music (Dance Department) |
| Languages | Japanese, Korean |
| Estimated Net Worth (2025) | USD $12 million – $15 million |
| Major Income Sources | TWICE group activities, world tours, album sales, brand endorsements, luxury ambassadorships, social media campaigns, merchandise royalties |
| Notable Endorsements | Beauty, fashion, lifestyle and luxury brands across Korea & Japan |
| Known For | Bright personality, global popularity, strong Japanese market appeal |
| Height | 164 cm (5′4½″) |
| Social Media | Instagram (via TWICE official & individual promotions) |
As of 2025, Sana’s estimated net worth ranges between USD $12 million and $15 million — ranking her among the wealthiest members of TWICE and one of the highest-earning K-pop stars globally. This figure is a result of her long-term success with TWICE as well as her individual endeavours in endorsements, advertisement campaigns, social media influence, and royalty income.
To understand how Sana amassed this wealth, it’s important to look at each major income stream that contributes to her overall financial success.
TWICE: The Foundation of Her Wealth
Sana’s primary and most consistent income source has always been her work with TWICE, one of the most successful girl groups in K-pop history. Formed through JYP Entertainment’s survival program SIXTEEN in 2015, TWICE debuted with nine members and quickly rose to dominance with hits like Cheer Up, TT, Fancy, Feel Special, and Scientist. From the beginning, their music charted high both domestically and internationally, driving massive album sales, concert revenue, and streaming income.
TWICE’s commercial success is extraordinary. They have sold millions of physical albums — a rarity in today’s digital era — with each release achieving platinum status in multiple countries. TWICE’s concerts and world tours have sold out stadiums across Asia, North America, and Europe, generating significant revenue from ticket sales, merchandise, and ancillary product lines.
Profits from music sales, tours, and shared royalties from songwriting and publishing rights flow directly into Sana’s earnings via her group contract with JYP Entertainment. Although exact terms of K-pop contracts are not publicly disclosed, top-tier groups like TWICE typically receive a larger percentage split on their collective earnings once production and management costs are recouped. Given TWICE’s longevity and sustained popularity, Sana’s share from group activities constitutes a major part of her net worth.
Solo Endorsements and Commercial Campaigns
Beyond her group activities, Sana has become an individual favourite for brands seeking youthful, aspirational representation. Her distinct visuals, friendly image, and broad international appeal — especially in Japan and Southeast Asia — make her a powerful influencer for fashion, beauty, lifestyle, and consumer brands.
Sana has been linked with high-value commercial contracts for global and regional brands, including endorsements for premium cosmetics, apparel brands, beverages, and accessories lines targeting youth demographics. These brand deals typically pay idols between six to seven figures per multi-campaign contract, particularly when the artist is a long-term ambassador rather than a one-off face.
Given Sana’s strong fashion sense and frequent appearances in style magazines, fashion week events, and global brand campaigns, her endorsements are a significant supplement to her income — often surpassing what she earns from music activities alone in certain years.
Social Media and Digital Influence
Sana’s digital influence extends far beyond Twitter or Instagram follower counts. With TWICE’s global reach pushing her personal social engagement into the tens of millions, Sana benefits from sponsored posts, influencer campaigns, affiliate marketing deals, and paid appearances that capitalize on her online presence.
Each sponsored post on Instagram can be worth tens of thousands of dollars, and multi-platform campaigns (Instagram + TikTok + YouTube) can generate even higher payouts. Because Sana consistently ranks high in individual member popularity polls and garners strong fan engagement on social platforms, brands are willing to pay a premium for even a single sponsored post featuring her.
Her online influence also strengthens her negotiation power in other revenue streams. A member with stronger individual brand value often commands higher endorsement rates, broader licensing opportunities, and a larger share of collaborative deals.
Merchandise and Licensing Royalties
As a member of TWICE, Sana also earns income from official merchandise lines. Official merchandise ranges from apparel and accessories to limited-edition fan goods, concert light sticks, and special collaboration products. Revenue from product sales is shared among group branding operations, and individual members are typically allocated royalties based on visibility and engagement metrics.
Additionally, licensing deals that use Sana’s image or name — such as special edition products, stationery, and cosmetics collaborations — contribute to her ongoing royalty income. While these earnings are usually smaller on a per-product basis compared to endorsement deals, they accumulate meaningfully over multiple product lines and global markets.
Solo Appearances and TV Opportunities
Although Sana’s primary focus remains TWICE, she has also participated in solo appearances, guest spots on television shows, fashion features, and variety programming. Korean entertainment productions often pay guest appearances and hosting gigs at premium rates for top idols, especially when they attract viewers or raise ratings. Sana’s personality, charm, and screen presence make her a sought-after guest in variety shows and special events.
While these incomes may not exceed her earnings from music and endorsements, they provide additional layers of earnings and public visibility that reinforce her personal brand — which, in turn, drives future earning potential.
Real Estate and Long-Term Financial Planning
Although details of celebrity real estate purchases are often private in Korea, industry patterns indicate that top K-pop idols like Sana invest a portion of their earnings into property. Seoul and surrounding districts (such as Gangnam, Yongsan, and Sinsa-dong) are among the most expensive real estate markets in Asia. Many idols purchase luxury apartments as long-term investments, both as a place to live and as assets that appreciate over time.
Given Sana’s tenure in the industry and her high-value income sources, it is reasonable to infer that she holds real estate assets — whether personally or through familial investment structures — which contribute to her net worth and financial stability. Real estate serves as both an investment and a hedge against fluctuating entertainment income, ensuring wealth growth even during hiatus periods.
The Impact of International Markets
One of Sana’s strongest financial advantages is her popularity in Japan. Born and raised partly in Osaka, Japan, Sana has a deep connection with Japanese fans of TWICE. Japan represents one of the group’s biggest commercial markets due to multiple localized releases, concert tours, and product lines tailored for Japanese audiences.
Because Japanese music buyers still drive substantial physical sales — more so than many Western or Korean markets — TWICE’s Japanese releases often generate higher album sales, premium pricing, and collectible editions. Sana’s individual appeal in Japan also bolsters her personal endorsement value with Japanese brands.
TWICE has also toured extensively throughout Southeast Asia and Europe, building global revenue streams from ticket sales, merchandise, streaming, and digital content — all of which feed into individual member earnings as group revenue expands. Sana’s international appeal makes her contributions more valuable, especially in markets where consumer spending on K-pop is disproportionately high.
How Sana’s Net Worth Compares With Other TWICE Members
While all nine TWICE members share income from group activities, individual net worth can vary significantly based on endorsements, solo promotions, and international engagements. Sana consistently ranks near the top of TWICE’s net-worth list due to:
Her exceptional popularity and fan loyalty, especially in Japan and Southeast Asia.
Her high number of endorsement deals and brand ambassador roles.
Her strong social media influence and digital revenue streams.
Her involvement in merchandise licensing and fan-driven product sales.
Other TWICE members such as Tzuyu, Nayeon, and Jihyo also have substantial net worths, but Sana’s combination of commercial appeal and long-term brand partnerships gives her a particularly strong financial position.
Why Sana’s Wealth Will Keep Growing
Several long-term trends suggest that Sana’s net worth will continue to rise over the next decade. First, TWICE’s status as one of K-pop’s most consistent top-selling girl groups positions all members for continued revenue from touring, music, and licensing. TWICE’s contract with JYP Entertainment is expected to evolve after their original 2022 renewal, and even after group activities slow, individual members are well-positioned for solo ventures.
Second, Sana’s individual brand strength means more endorsement and collaboration opportunities. Brands seek idols who maintain a positive image, cross-cultural appeal, and a long track record of reliability — all of which describe Sana.
Third, digital platforms like YouTube, TikTok, and Instagram provide ongoing income through sponsored content, affiliate deals, and fan interactions — allowing idols to earn consistently even outside traditional media cycles.
Finally, international markets will likely remain a massive part of her financial ecosystem, particularly as K-pop continues expanding into Latin America, Europe, and the Middle East.
Final Thoughts: Sana’s Net Worth Is More Than Just Fame
TWICE’s Sana stands as a clear example of how modern idols can turn global popularity into sustainable wealth. Her estimated net worth of USD $12 million to $15 million is not an accident of fame — it’s the product of a diversified income portfolio that includes music, endorsements, digital influence, merchandise, international markets, and smart long-term investments.
Sana’s journey from K-pop trainee to international star demonstrates that today’s most financially successful idols are those who embrace opportunities beyond the stage. By turning her celebrity into real economic value, Sana has built a financial legacy that extends far beyond chart rankings and concert tickets — paving the way for future idols to think like entrepreneurs as well as entertainers.
Here’s a fun facts section for Sana (TWICE) that’s light, engaging, and SEO-friendly—perfect as a scroll-breaker near the end of your article.
Fun Facts About Sana (TWICE)
Sana was scouted by JYP Entertainment while shopping with friends in Osaka, a moment that completely changed the course of her life and eventually led her to K-pop stardom.
She is famous for her natural aegyo (cute charm), but off-camera Sana is known to be thoughtful, emotionally intelligent, and deeply supportive of her members, often acting as an emotional anchor within TWICE.
Despite debuting in a Korean girl group, Sana helped open the Japanese market for TWICE in a major way. Her popularity in Japan played a key role in TWICE becoming one of the best-selling K-pop acts in the country.
Sana’s viral “Shy, shy, shy” line from Cheer Up became a cultural moment in Korea and is still referenced years later as one of K-pop’s most iconic catchphrases.
She is known for having a strong work ethic behind the scenes. Fellow members have shared that Sana practices quietly and consistently, even during breaks, especially when preparing for tours.
Sana has a strong interest in fashion and is often praised by stylists for her ability to adapt to both playful and high-fashion concepts effortlessly.
She has cited European travel as one of her favourite ways to recharge, especially during TWICE’s world tours, enjoying museums, architecture, and local cafés.
Fans often describe Sana as having one of the most expressive faces in K-pop, which is why brands favour her for beauty and lifestyle campaigns that rely on emotional storytelling.
Although she is one of the most popular members, Sana has said she still gets nervous before performances — a reminder that her success is built on preparation rather than confidence alone.
Sana has mentioned that if she weren’t an idol, she might have pursued a career related to dance or fashion, both of which continue to influence her public image today.
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