From viral contour art on Instagram to launching her own inclusive makeup line, Sahur Saleim has reinvented what beauty entrepreneurship looks like in Southeast Asia. As of mid-2025, her estimated net worth is around $500,000 to $1 million, driven by her social media presence, brand partnerships, and her own cosmetics venture, Sahur’s Art.
| Field | Details |
|---|---|
| Full Name | Sahur Saleim (also known as Sahur) |
| Date of Birth | December 19, 1997 (27 years old in 2025) |
| Place of Birth & Upbringing | Born in Lahore, Pakistan; raised in Singapore, Hong Kong & Dubai |
| Nationality | Singaporean |
| Occupation | Makeup Artist, Beauty Influencer, Entrepreneur |
| Known For | Founder & CEO of Sahur’s Art, inclusive makeup brand tailored for humid climates; former celebrity and bridal makeup artist |
| Education / Early Career | Started career at age 17 via Instagram beauty tutorials; worked with celebrity clients and brides; self-funded brand launch during COVID-19 |
| Social Media Following | Over 270K followers on Instagram in 2025 |
| Brand Founded | Sahur’s Art (launched in 2021) — vegan, cruelty‑free, alcohol‑free cosmetics designed for long wear in humid Southeast Asia |
| Headquarters / Flagship | First brick‑and‑mortar flagship store opened at Plaza Singapura, Singapore in December 2024; previously online-only brand |
| Brand Ethos | Emphasis on inclusivity, celebrating diverse skin tones and textures; “nothing gets approved till tested across multiple skin tones” |
| Notable Achievements | Viral Instagram breakout in 2015; judged Guardian Healthy Beauty Awards (2019); featured in publications like Vogue SG, Her World, CosmeticsDesign-Asia |
| Brand Growth Highlights | After rebranding based on customer feedback, the brand saw a 430% increase in annual sales; remains completely self-funded, reinvesting profits |
Origin Story: From MUA to Influencer
Sahur Saleim first emerged on the beauty scene through Instagram tutorials that showcased her signature “henna contour” makeup—which went viral in 2015 and caught the attention of international artists like Huda Kattan. By 2021, at just 23, she boldly launched Sahur’s Art, a vegan, cruelty‑free cosmetics brand tailored for humid climates—with bold shades and clean formulas.
Net Worth Estimate
While precise financial disclosures are unavailable, a reasonable estimate places Sahur’s net worth between $500,000 and $1 million. This assuming earnings from brand ownership, Instagram monetisation, retail sales, and content creation.
Income Sources Breakdown
1. Sahur’s Art (Founder & CEO)
Sahur personally funded her cosmetics line, building it from scratch without external investors . Her hero products—such as Unfiltered Complexion Pens (25 shade-inclusive concealers) and dual-ended Gemliners (matte + glitter eyeliner)—have seen strong demand due to their long-wear formulations suited for humid climates. In December 2024, she opened her first flagship store in Singapore’s Plaza Singapura after successful pop-up events . The brand’s shift to in-person retail reflects initial revenue growth beyond purely online sales.
2. Instagram & Content Placement
Sahur’s Instagram account (@sahursart), with over 270,000 followers, commands high engagement for beauty influencers. According to HypeAuditor, her estimated monthly Instagram earnings range between $2,700–$3,700, translating to an annual revenue of approximately $32,500–$44,500 from posts and collaborations. Although SpeakrJ gives lower estimates ($960–$2,000 annually), combining multiple platforms likely exceeds that range .
3. MUA Services & Collaborations
Before her brand launch, Sahur built her reputation as a skilled makeup artist, working with clients including local celebrities and wedding clientele. She also participated in brand activations, tutorial workshops, and campaigns, though COVID-19 reduced live events temporarily.
Income Summary Table
| Source | Estimated Annual Income |
|---|---|
| Sahur’s Art (product sales & brand growth) | Bulk of her net worth (~$300K–$800K) |
| Instagram (sponsored posts) | $32,500 – $44,500 |
| Freelance makeup artistry & events | $10,000 – $30,000 (before COVID) |
Brand & Personal Ethos
Sahur’s Art embodies a brand philosophy she’s championed since her early Instagram years: inclusivity and authenticity. Products are vegan, cruelty-free, and tested on diverse skin tones. She positions bold colours and long-wear performance for hot, humid climates—speaking directly to Southeast Asian consumers often overlooked by Western brands .
Sahur’s persistence—bootstrapping her venture, switching manufacture from China to Italy during COVID delays, and launching physically after online success—reflects strong entrepreneurial resilience .
What Lies Ahead
As Sahur’s Art continues to grow, expansion into additional cities in Asia is likely. She has spoken about deepening brand engagement through makeup activations, pop-ups, and community-led workshops.
With digital growth stabilising, live brand experiences and educational activations may become stronger income pillars.
Beyond makeup, Sahur could explore launches in skincare, tools, or content masterclasses. These are natural extensions given her creator background and close audience rapport.
Final Thoughts
Sahur Saleim represents the intersection of artistry, influencer entrepreneurship, and brand building in Southeast Asia. Her story—from viral contour videos to bootstrapped cosmetics—highlights how passion coupled with strategy can scale into a meaningful business. Though her net worth remains modest compared to global beauty titans, her authenticity, inclusivity, and growing brand presence position her for lasting impact.
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