How Much Do Influencers Earn in Singapore?

In Singapore’s buzzing digital scene, influencers aren’t just trendsetters—they’re powerful voices shaping how people shop, eat, and live. By 2025, influencer marketing has become a major force, with local creators earning solid income across multiple platforms.

In this article, we’ll take a closer look at how much influencers in Singapore are really making and what’s driving their financial success behind the scenes.

Average Net Worth of Influencers in Singapore

While specific data on the average net worth of Singaporean influencers is limited, it’s evident that their financial standing varies widely based on factors such as follower count, engagement rates, niche, and monetisation strategies.

Top-tier influencers, especially those with international reach, can amass significant wealth, while emerging influencers may have more modest net worths.

Average Monthly Income of Influencers

According to recent data, the average monthly salary for an influencer in Singapore is approximately S$5,130. However, this figure can fluctuate based on various factors:

• Nano-Influencers (500–10,000 followers): S$10–S$100 per post
• Micro-Influencers (10,000–50,000 followers): S$100–S$500 per post
• Mid-Tier Influencers (50,000–100,000 followers): S$500–S$5,000 per post
• Macro-Influencers (100,000–500,000 followers): S$5,000–S$10,000 per post
• Mega-Influencers (500,000+ followers): S$10,000+ per post 

These rates are typically influenced by the influencer’s niche, engagement rate, and the platform used.

Primary Income Sources for Influencers

Influencers in Singapore monetise their platforms through various channels:

• Sponsored Content: Collaborations with brands for product placements or endorsements.
• Affiliate Marketing: Earning commissions by promoting products or services.
• Product Sales: Launching personal brands or merchandise.
• Platform Monetisation: Revenue from platforms like YouTube through ads and memberships.
• Public Appearances: Hosting events, masterclasses. or workshops.

Factors Influencing Influencer Earnings

Several elements determine an influencer’s earning potential:

• Follower Count: Larger audiences can command higher fees.
• Engagement Rate: Active and interactive followers increase value to brands.
• Content Quality: High-quality, consistent content attracts better opportunities.
• Niche Market: Specialised niches can lead to more targeted and lucrative partnerships.

Top Influencers in Singapore

Singapore boasts a diverse array of influencers across various platforms:

• Andrea Chong: Renowned for fashion and lifestyle content.
• Jianhao Tan: Popular YouTuber known for comedic skits.
• Naomi Neo: Influential in beauty and parenting niches.

These influencers have successfully monetised their platforms, leading to substantial incomes and net worths.

Comparison with National Averages

To contextualize influencer earnings:

• Median Monthly Income in Singapore (2024): S$5,500
• Average Monthly Income of Influencers: S$5,130 

While the average influencer income is slightly below the national median, top-tier influencers often surpass this benchmark significantly.

Conclusion

Influencers in Singapore have carved out a significant niche in the digital economy, with earnings reflecting their reach and influence. As the industry continues to evolve, influencers who adapt and innovate are poised for continued financial success.