Grace Glazee has quickly become one of Singapore’s most recognisable digital creators, known for her fashion-forward style, beauty content, lifestyle vlogs, and warm, relatable personality. Over the past few years, she has evolved from a rising influencer to a full-time content creator with a growing regional audience. As her follower count increases across TikTok, Instagram, and YouTube, so does her income — and many fans are wondering: What is Grace Glazee’s net worth, and how exactly does she make her money?
In this article, we explore Grace’s estimated net worth, her biggest income streams, and why she is one of Singapore’s most promising digital creators.
Who Is Grace Glazee?
Grace Glazee is a Singapore-based lifestyle and fashion influencer known for her aesthetic videos, outfit inspiration, beauty recommendations, and everyday lifestyle content. Her rise in the social media space is driven by her chic, minimalist style, genuine personality, and consistent engagement with her followers. Unlike influencers who rely heavily on shock value or controversy, Grace’s brand is rooted in authenticity — a quality that attracts both followers and brands.
Her content portfolio includes:
- try-on hauls
- “Get ready with me” (GRWM) videos
- skincare and makeup recommendations
- lifestyle vlogs
- travel content
- Q&A videos
- product reviews
- storytelling reels and TikToks
This versatility makes her valuable to a wide range of advertisers and helps her maintain a diverse revenue stream.
| Attribute | Details |
|---|---|
| Full Name | Grace Khoo |
| Date of Birth | Not publicly disclosed |
| Age (as of 2025) | 25 |
| Nationality | Singaporean |
| Ethnicity | Chinese Singaporean |
| Place of Birth | Singapore |
| Occupation | Content Creator, Lifestyle Influencer, Fashion and Beauty Personality |
| Years Active | 2020 – present |
| Platforms | TikTok, Instagram, YouTube (expanding) |
| Content Focus | Fashion, Beauty, Lifestyle, Aesthetic Vlogs |
| Education | Singapore Management University |
| Relationship Status | Married with one son |
| Estimated Net Worth (2025) | USD $200,000 – $350,000 |
| Primary Income Sources | Sponsored posts, brand collaborations, affiliate marketing, TikTok bonuses, digital content, events |
| Notable Traits | Aesthetic editing style, strong female demographic appeal, high engagement rate |
Grace Glazee’s Estimated Net Worth (2025)
While Grace has never publicly disclosed her exact earnings, industry benchmarks for Singaporean influencers allow us to estimate her net worth. Based on her social media presence, engagement rate, brand collaborations, and growing content portfolio, Grace Glazee’s estimated net worth in 2025 ranges between:
USD $200,000 – $350,000
This figure is expected to rise significantly as her platforms grow, especially if she scales into YouTube, launches her own brand, or expands into regional partnerships.
Income Source #1: Sponsored Posts & Brand Collaborations
Sponsored content is the primary source of income for most fashion and beauty influencers — and Grace is no exception. She regularly partners with fashion labels, beauty brands, skincare companies, local businesses, and lifestyle startups.
Her social media analytics (high engagement, consistent posting, strong young female demographic) make her highly attractive to brands. Rates for mid-tier influencers in Singapore typically include:
- Individual Instagram posts
- TikTok video campaigns
- Instagram story sets
- Month-long brand ambassador partnerships
- Seasonal product promotions
Influencers in Grace’s category often earn USD $500 to $3,000 per campaign, depending on deliverables and exclusivity. Long-term partnerships, which she is increasingly participating in, command higher fees and more stable income.
This category likely contributes the majority of her annual revenue.
Income Source #2: Affiliate Commissions
Grace frequently shares product recommendations, outfit links, and beauty must-haves — content formats that align perfectly with affiliate marketing. Through affiliate platforms and brand-specific affiliate programs, she can earn a commission for each product sold through her links.
These commissions are usually between 5% and 20%, depending on the brand and product type.
For influencers who post fashion content regularly, affiliate earnings can accumulate quickly. As her audience grows, affiliate sales become a reliable passive income stream.
Income Source #3: TikTok Creator Fund & Video Bonuses
TikTok offers revenue-sharing programs that reward creators for high-performing content. While payouts vary widely, viral videos with millions of views can generate significant earnings.
Grace’s style of TikTok content — aesthetic, trendy, and algorithm-friendly — often sees strong performance, making this an increasingly important source of revenue.
Although TikTok earnings are usually lower than sponsorship income, they provide steady supplementary revenue and help creators monetize the content they are already producing.
Income Source #4: YouTube Monetisation (If Applicable)
If Grace expands further into YouTube or begins posting more long-form content, she will unlock monetization through:
- Google AdSense
- mid-roll ads
- high-CPM lifestyle categories
- sponsorship integrations
- affiliate links in her video descriptions
YouTube remains the most profitable platform for influencers due to high advertising rates. Even modest viewership can produce strong recurring income — especially if content is evergreen.
Although her current main focus is on short-form platforms, YouTube is poised to become one of her most lucrative income channels if she invests more time into it.
Income Source #5: Events, Media Features & Guest Appearances
As Grace’s profile grows, she is increasingly invited to:
- beauty product launches
- fashion events
- media interviews
- brand openings
- influencer summits
- PR trips
These engagements often include appearance fees, travel compensation, or luxury gifting. While not her primary income source, these opportunities:
- increase her visibility
- strengthen brand relationships
- solidify her position as a lifestyle voice in the region
This category indirectly boosts her future earnings by building credibility and influence.
Income Source #6: Personal Brand & Business Opportunities
Many influencers eventually launch their own:
- clothing lines
- beauty products
- jewelry collections
- wellness brands
- digital products
- e-books
- courses
- subscription communities
Grace’s aesthetic, niche appeal, and strong female audience make her a strong candidate for entrepreneurship.
Should she launch her own brand, her net worth could rise dramatically — especially if she expands into the beauty or fashion space, where product margins are high.
This income source represents Grace’s biggest long-term financial opportunity.
Income Source #7: Real Estate & Investments
Some influencers supplement their income with investments in property, stocks, or online businesses. While details about Grace’s investments are private, many mid-to-top-tier Singapore creators build long-term wealth through:
- condo investments
- dividend stock portfolios
- business partnerships
- equity deals with brands
Given Grace’s rising career, it is highly likely that she will eventually adopt similar strategies.
Why Grace Glazee Is So Successful
Grace Glazee’s rapid rise is not accidental. She has grown her brand through:
Consistency.
She posts frequently, stays on top of trends, and maintains an active presence on multiple platforms.
Authenticity.
Her personality is approachable and genuine, making her relatable to followers.
Strong niche identity.
Her content blends fashion, beauty, and lifestyle aesthetics, creating a consistent brand story.
Engagement.
Her comments, replies, and daily interactions build community trust.
Visual branding.
Grace’s editing style, color palette, and content tone make her instantly recognizable.
These qualities attract brands and help her maintain a steady income stream.
Future Earnings Potential
Grace Glazee’s net worth could increase significantly in the next few years if she:
- expands her YouTube content
- launches her own brand
- secures long-term ambassador deals
- grows her regional fanbase
- scales into international fashion and beauty markets
Her career trajectory mirrors other top Singaporean and Malaysian influencers who went on to build seven-figure businesses.
With the right strategy, Grace could easily surpass USD $500,000 to $1 million in net worth in the next three to five years — especially if she invests in business ventures.
Final Thoughts
Grace Glazee is one of Singapore’s most promising digital creators, blending aesthetic content with authenticity and strong marketing appeal. Her net worth, currently estimated between USD $200,000 and $350,000, comes from a balanced mix of sponsored content, affiliate earnings, TikTok monetization, event opportunities, and future business growth.
As she continues expanding her brand and exploring entrepreneurship, Grace Glazee is well on her way to becoming one of Singapore’s top influencers — both in visibility and financial success.
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