When we think of celebrities, we often imagine red carpets, fashion campaigns, and blockbuster films. But behind the scenes, many stars are making major financial power plays—not just in real estate or endorsement deals, but in savvy investments that most people have never even heard about.
From Silicon Valley tech startups to vegan food chains, celebrities are using their fame, fortune, and business acumen to grow their wealth in surprising ways. In this article, we uncover some of the most unexpected celebrity investments that reveal just how business-savvy today’s A-listers really are.
Disclaimer: The content provided on KnowTheirNetWorth.com is intended for general informational and entertainment purposes only. All information, including net worth figures, income breakdowns, and biographies, is compiled from publicly available sources, online publications, social media profiles, interviews, and estimations made by industry analysts.
Ashton Kutcher – The Tech Whisperer of Hollywood
While most fans know Ashton Kutcher from his roles in That ’70s Show and No Strings Attached, few know that he’s one of Hollywood’s most successful tech investors. Kutcher co-founded the venture capital firm A-Grade Investments, which turned a $30 million fund into an eye-watering $250 million+ portfolio.
Some of his early bets? Uber, Airbnb, Spotify, and Warby Parker. His investment instincts have become legendary in Silicon Valley, with insiders often joking that Kutcher has a better nose for unicorns than many full-time VCs.
Rihanna – Building Fenty, and Beyond
Everyone knows about Rihanna’s billion-dollar empire with Fenty Beauty and Savage X Fenty, but did you know she’s also an angel investor? She’s put money into companies that align with her brand, like Partake Foods, a Black-owned allergy-friendly snack brand, and Clara Lionel Foundation, which supports global education and emergency response programs.
Her ability to merge philanthropy, inclusivity, and profit shows a unique approach to investment—one that’s both smart and socially conscious.
Robert Downey Jr. – Investing in the Planet
Iron Man isn’t just a superhero on screen. Robert Downey Jr. launched Footprint Coalition, a venture fund focused on sustainability and green tech. His investments include companies working on plant-based alternatives, carbon capture, and AI-driven environmental science.
Downey has committed to using his influence to help reverse climate change. Through Footprint Coalition, he’s putting his money where his mouth is—and showing that celebrity power can drive real innovation.
Beyoncé – Betting Big on Plant-Based Eating
Queen Bey isn’t just about music and fashion. She’s an investor in Impossible Foods, the company behind the famous Impossible Burger. She and Jay-Z have long promoted plant-based eating, even launching the 22 Days Nutrition meal service years ago.
By backing Impossible Foods, Beyoncé has added sustainable food tech to her growing empire—a smart move as the world becomes more environmentally conscious and health-focused.
Selena Gomez – Mental Health & Media
Selena Gomez has been quietly building a meaningful investment portfolio. She’s invested in Wondermind, a mental health media platform she co-founded, which recently raised millions in funding. This isn’t just a passion project—it’s a calculated entry into the wellness and digital content space.
She also has a stake in Serendipity Brands, a premium ice cream line, and a production company, July Moon Productions, which helped produce her hit Hulu show Only Murders in the Building.
Jared Leto – Eye for Emerging Tech
Actor and Thirty Seconds to Mars frontman Jared Leto is known for his quirky style and method acting, but he’s also a lowkey investor in some serious tech ventures. He’s invested in companies like Slack, Airbnb, Uber, Spotify, and Lyft—joining fellow celeb-techies in early-stage startup deals.
Leto has also backed several biotech firms, showing interest in the intersection of health, science, and technology. Clearly, his risk-taking isn’t limited to just the stage and screen.
Kim Kardashian – Private Equity & Beyond
Kim K made headlines in 2022 when she launched SKKY Partners, her own private equity firm co-founded with former Carlyle exec Jay Sammons. The firm aims to invest in consumer products, media, and digital businesses. This marked a turning point—from influencer to serious investor and business mogul.
In addition to SKKY, Kim’s personal investments include plant-based food company Beyond Meat and her own billion-dollar brand, SKKN by Kim. She’s also said to have crypto holdings and other tech assets.
Snoop Dogg – From Rap to Retail and Web3
Snoop Dogg has evolved from rapper to entrepreneurial force across industries. He’s invested in Robinhood, Reddit, Eaze (a cannabis delivery service), and even FaZe Clan, a popular esports brand.
But his boldest move yet might be in Web3 and NFTs. He’s revealed himself as the mysterious NFT collector “Cozomo de’ Medici” and is building out metaverse projects and digital real estate.
Snoop’s diverse investment approach reflects his unique ability to stay ahead of trends and speak directly to emerging generations.
Gwyneth Paltrow – Goop and the Startup Scene
Though many know Gwyneth Paltrow for her controversial wellness brand Goop, she’s also a prolific investor. She’s part of the investing team at Thrive Capital and Techstars, and has backed startups in clean beauty, health tech, and female-led ventures.
Gwyneth isn’t just pitching products—she’s working behind the scenes as an advisor and investor, shaping the wellness economy from the top down.
Why Celebrity Investments Matter
The days of celebrities simply endorsing brands for a fee are fading. Now, many stars are co-founders, angel investors, and venture capitalists, leveraging their influence and capital in smarter, more strategic ways.
By backing mission-driven startups, sustainable tech, and digital innovation, they’re not just growing their personal wealth—they’re also shaping the industries of the future.
This shift is significant: not only does it show how diversified celebrity income has become, but it also gives fans a look into what values their favourite stars really support.
Final Thoughts
From Beyoncé’s burger to Ashton Kutcher’s Uber ride to Robert Downey Jr.’s climate-saving ventures, these investments highlight a fascinating truth: the modern celebrity isn’t just a performer—they’re a multidimensional brand builder, investor, and visionary.
So next time you watch a movie, listen to an album, or scroll through a celeb’s Instagram, remember—there’s probably a startup deal or equity share behind that post. Because when it comes to building empires, Hollywood stars are playing the long game.
