Cassey Ho, better known as Blogilates, has grown her passion for Pilates into a powerful fitness brand. From her early YouTube days to launching two activewear lines and partnering with Target, she now runs a diverse wellness empire. In 2025, her estimated net worth is $20–30 million, fuelled by multiple income streams centered around health, community, and creativity.
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| Field | Information |
|---|---|
| Full Name | Cassey V. Ho |
| Professional Name | Blogilates |
| Date of Birth | January 16, 1987 |
| Age (as of 2025) | 38 years old |
| Birthplace | Los Angeles, California, USA |
| Nationality | American |
| Ethnicity | Vietnamese and Chinese descent |
| Education | Whittier College – B.S. in Biology (2009) |
| Profession | Certified fitness instructor, entrepreneur, YouTuber, fashion designer |
| YouTube Channel | Blogilates (launched in 2009) |
| YouTube Subscribers | Over 10.8 million (as of 2025) |
| Known For | Pop Pilates, PIIT28, Popflex activewear, Blogilates x Target fitness collection |
| Business Ventures | Popflex Activewear, Blogilates by Target, Body by Blogilates app |
| Spouse | Sam Livits (married in 2018) |
| Residence | Los Angeles, California |
| Awards | Shorty Award for Best Health & Wellness Creator, Top Influencer by Forbes |
Estimated Net Worth: $20–30 Million
Different sources offer varying estimations:
- MoneyWorkout and Sportskeeda estimate her net worth at $7 million—though this mainly reflects ad-based earnings
- NetWorthSpot (2025) pegs her earnings at $2.5 million annually from YouTube alone—suggesting a total net worth of $21–30 million if investments, brand revenue, and assets are included
- Popular business outlets credit Cassey with two eight-figure brands and consistent annual growth
Altogether, a reasonable net worth range for Blogilates in 2025 is $20–30 million.
Main Income Streams of Blogilates
1. YouTube Ad Revenue
- With over 10.8 million subscribers and more than 1.8 billion views as of June 2025
- Receives 40–90 million monthly views, translating to an estimated $2.5–5.5 million per year in ad revenue
2. Activewear Brands: Popflex & Blogilates
Popflex (founded in 2016) is a higher-end, direct-to-consumer line offering leggings, crop tops, and accessories. It has hit eight figures in annual revenue (notably ~$15 million+ in 2023) with rapid year-over-year growth .
Blogilates by Target focuses on affordable fitness gear (yoga mats, resistance bands, apparel), selling out quickly with its sub-$20 collection and raking in an estimated $8.4 million in annual revenue.
Cassey owns both brands under her company OGorgeous Inc., which employs ~21 full-time staff and 40 contractors .
3. Fitness Programs & App
- She promotes POP Pilates instructor certifications (available in 1,000+ venues) and the PIIT28 program .
- Offers a fitness app (Body by Blogilates) and online workout calendars, creating recurring revenue from subscriptions .
4. Merchandise & Licensing
- Began with branded T-shirts and water bottles in 2010
- Licensed products with Target and Amazon, including yoga mats, dumbbells, and apparel
- Sells fitness journals, workout guides, and pop-up events
5. Brand Partnerships
She relies minimally on sponsored content (under 1% of revenue), preferring product-driven storytelling .
6. Workshops & Retreats
Offers retreats (e.g., $1,400 for a fitness getaway) and live training events, building both community and revenue .
Blogilates Income Breakdown
Combined, these sources reinforce her net worth of $20–30 million, with sustainable annual revenues across categories.
What Sets Blogilates Apart
- Community-first branding – Products and programs built directly from audience feedback
- Dual-brand strategy – Affordable and premium lines enhance reach and profitability
- Low reliance on sponsorships – Focus remains on own-product success, not paid placements
- Agility in design – Quick test-production approach avoids overstock and maximises margins .
- Celebrity-fueled virality – E.g., Taylor Swift wearing Popflex’s skort created an immediate sell-out .
Community Voices
Reddit users have noticed Cassey’s shift from workouts to brand content, speculating on focus and burnout . Despite criticism, her transparency—such as patenting designs and addressing copycats—reflects a hands-on approach to growing her brand .
Final Thoughts
Cassey Ho’s Blogilates empire proves that a content creator can build a multi-tiered business centered around fitness, fashion, and genuine community. With estimated earnings of $20–30 million and consistent brand growth, she remains a blueprint for modern creator success.
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