Alicia Yoon’s Net Worth and Income Sources

Alicia Yoon—a Columbia graduate, former consultant, licensed esthetician, and Harvard MBA—didn’t just enter the beauty world; she helped redefine it. In 2025, her estimated net worth sits between $50–100 million, fuelled by her pioneering brand Peach & Lily, smart retail partnerships, and passionate leadership at the intersection of education and K‑Beauty.

Personal Information

Net Worth Snapshot

While Alicia Yoon has not publicly disclosed her personal net worth, reliable industry insights offer a clear estimate:

By early 2023, Peach & Lily was nearing $100 million in annual sales, and continues to grow strongly year over year (projected between $75–100 million). She’s maintained majority ownership of Peach & Lily and its affordable sister line, Peach Slices, giving her a significant equity stake in a profitable enterprise. After receiving a growth-oriented investment from Sandbridge Capital in 2020, Alicia retained control and continues as CEO; the company valued clean technology and education driven by her leadership.

Considering her equity in a revenue-generating brand, along with public appearances and guiding strategy, that $50–100 million range is well grounded.

The Early Vision: Education-First K‑Beauty Retail (2012–2018)

Alicia began by curating Korean skincare products as a hobby, eventually leaving finance and consulting to launch Peach & Lily in 2012. Her goal? Introduce American consumers to authentic Korean beauty through a combination of curated selections, transparent editorial content, and personalised customer education—even before TikTok existed.

Her background as both an esthetician and a Harvard consultant allowed her to create content-heavy product experiences. From QVC demos and in-store tutorials at Sephora and Target, she became the face of trustworthy K‑Beauty expertise in the U.S. market.

Launching the Brand: Clean Efficacy & Glass Skin (2018–2023)

In 2018, Peach & Lily debuted its own skincare line—focused on “glass skin” beauty. Dominated by fan favorites like the Ginseng Collagen Mask and Glass Skin Refining Serum, the brand avoided buzzword ingredients, instead championing clean formulas powered by science and calming botanicals (witch hazel, niacinamide, green tea).

Peach Slices, the more affordable sister brand launched alongside, became a bestseller—its acne spot dot strips led drugstore categories in 2022 and landed the line in Ulta, CVS, and Walmart by 2024  .

Institutional Growth: Partnering with Sandbridge Capital (2020)

In 2020, Alicia negotiated her first institutional partnership—Sanbridge Capital bought a minority stake in Peach & Lily. The brand had already surpassed $30 million in sales at that time, and the capital injection helped fund expansion while reflecting confidence in Alicia’s leadership and the brand’s mission-led values.

What Sets Alicia Yoon Apart

Alicia’s brand is built around three pillars: education, authenticity, and innovation. From the start, Peach & Lily’s site read like an editorial destination—full of explainers, FAQs, and ingredient deep dives—to demystify K‑Beauty and empower informed purchase decisions.

Unlike influencer brands chasing flash, Yoon prioritised long-term credibility: hosting influence-driven master classes, turning Peach & Lily into Ulta’s No. 2 prestige skincare brand by sell-through by 2023, and focusing on repeat purchases—often exceeding 65% of total sales.

Cultural Impact & Strategic Growth

Peach & Lily’s growth strategy comes from a philosophy Yoon summed up well: “Go an inch wide and a mile deep.” Rather than dilute efforts, the brand chooses selective retail partnerships and deep educational activations to build trust and consistent performance. This approach has enabled sustainable scaling without sacrificing integrity.

For example, early partnerships with Ulta involved Alicia visiting 100 stores personally to educate staff and customers—leading to shelf expansions from just 18 inches to 3 feet by 2024—with strong data-backed digital ad strategies also amplifying awareness via subways, pop-ups, and virtual masterclasses.

Vision for the Future

Even after crossing the $100 million sales milestone by 2023, Alicia shows no signs of slowing. She plans to expand into haircare, body care, and wellness—areas with unmet consumer demand and brand synergy—from a credible skincare foundation. Her emphasis remains on in-house formulations and vertical control of IP and innovation, while retaining her role as brand ambassador and chief educator.

She continues to host educational events, drive thought leadership, and advocate authenticity in industry messaging. Her brand’s commitment to clean efficacy and minimal irritation helps maintain consumer loyalty and positions Peach & Lily well for future lifestyle category expansions.

Final Take

Alicia Yoon’s journey highlights the power of bridging cultures with expertise. She turned her own struggle with eczema and fascination with Korean skincare into a trusted, authentic brand loved by millions. By combining education-first marketing, clean science-based products, and strategic retail partnerships, Alicia built a powerful business—and her net worth reflects the value of that pioneering vision.

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