Chriselle Lim’s journey from a Texas-born fashion stylist to a multi‑million‑dollar lifestyle entrepreneur is a compelling story of reinvention, ambition, and creative reinvention. As of 2025, her estimated net worth sits around $10 million, built through multiple business ventures, sponsored content, and strategic brand alignment.
Personal Information
| Field | Details |
|---|---|
| Full Name | Chriselle Lim (born Lim So‑jung) |
| Date of Birth | April 10, 1985 (Age 40 in 2025) |
| Place of Birth | Texas, USA |
| Nationality | American (Korean-American descent) |
| Education | Fashion Institute of Design & Merchandising (FIDM), Los Angeles |
| Occupation(s) | Fashion stylist, lifestyle blogger, content creator, entrepreneur, fragrance founder |
| Known For | Founder & creative director of fragrance brand Phlur, co-founder of Bümo and CINC Studios, creator of The Chriselle Factor blog and YouTube channel |
| Notable Ventures | Phlur (fragrance), Bümo/BümoWork (childcare/co-working), CINC Studios (creative agency) |
| Spouse / Partner | Married to Allen Chen (2012–2021); currently dating Sebastian Manes |
| Children | Two daughters: Chloe Victoria Chen (b. Jan 2015), Colette Cali Chen (b. Sept 2018) |
| Estimated Net Worth (2025) | Approximately $9.3 million (PeopleAI estimate, $8.39M in 2024) |
| Social Media Following | Over 6 million followers across platforms |
How Chriselle Built Her Brand
Chriselle Lim first gained attention through The Chriselle Factor, launching her blog in 2011 and transitioning to YouTube by 2012 with outfit-of-the-day videos, beauty tutorials, and curated fashion content. Her polished style, storytelling abilities, and early entrance into the lifestyle genre elevated her visibility. Over time, she became one of the original fashion and lifestyle influencers, collaborating with global luxury brands.
Phlur Fragrance: Storytelling in a Bottle
In 2021, Chriselle transformed an existing fragrance brand into her creative platform by becoming owner and creative director of Phlur. She revitalised the brand with emotional storytelling—launching scents like Missing Person and Apricot Privée informed by her personal experiences, including her divorce and self-discovery journey. Phlur’s commitment to cleaner, more transparent formulas resonated with younger consumers and earned viral attention.
Bümo & CINC Studios: Diversifying into Education & Content
In 2019, Chriselle co-founded Bümo with Joan Nguyen—a childcare-meets-co‑working concept for modern parents. Starting as a physical space, it pivoted to virtual classes (Bümo Brain) during the pandemic. By 2025, Bümo had raised over US $3.5 million and restored multiple services in or around Los Angeles with growing demand.
Meanwhile, Chriselle expanded her creative footprint through CINC Studios, her branded content company launched in 2020, which produces high-quality digital content across her platforms and handles partnerships for her expanding audience .
Influencer Earnings: YouTube & Instagram Income
YouTube
Her channel hosts 762K subscribers and 21.8 million views as of April 2025. According to SPEAKRJ data, Chriselle’s estimated earnings range from $105K to $2.4M annually, depending on CPM variations and viewership levels.
She earns approximately $4.4K–$6.1K monthly through branded partnerships on Instagram, equating to around $53K–$73K annually in sponsorship revenue.
Given her long-term presence and quality of audience, Chriselle likely earns additional income from affiliate marketing, brand collaborations, and social commerce.
Estimated Income Breakdown
| Income Source | Estimated Annual Earnings |
|---|---|
| YouTube Ad Revenue | $105,000 – $2,400,000 |
| Instagram Brand Deals | $53,000 – $73,000 |
| Phlur Fragrance Brand | Estimated $3 – 5 million in revenue |
| Bümo & CINC Content Studio | Growth-stage with early funding ($3.5M seed round raised) |
| Brand Partnerships & Collabs | Dior, Chanel, Gucci, and others |
Chriselle’s ownership and creative leadership in Phlur and her businesses collectively make up the bulk of her estimated $10 million net worth.
What Sets Her Journey Apart
Chriselle is a pioneer in translating life experiences into brand value. Phlur’s fragrances anchor emotional storytelling and transparency—traits often missing in fragrance markets. With Bümo, she demonstrates empathy-driven entrepreneurship, addressing gaps she personally faced as a working parent.
Her dual role as content creator and business owner allows her to weave storytelling into product ecosystems. Her early foray into branded editorial content via CINC Studios further positions her as a leader in influencer-crafted creative services.
A Balanced Legacy
While her public persona has offered access to millions, some critics underscore that her divorce narrative has become central to her content persona—eliciting mixed reactions from followers. Despite that, her entrepreneurial adaptability and social engagement continue to fuel viewer and customer loyalty.
Her transparent ethos about wellness, storytelling, forging new paths after loss resonates with a female demographic navigating life transitions.
What’s Next?
Chriselle appears poised to expand Phlur’s product line, potentially into lotion, wellness, and personal care, while scaling Bümo to additional U.S. cities. As content platforms evolve, CINC Studios positions her to support other creators looking to professionalise their digital content output.
With strategic brand partnerships and aligned storytelling, she can grow her entrepreneurial footprint while maintaining authenticity.
Final Thoughts
Chriselle Lim’s path from style blogger to multi-venture entrepreneur reflects the evolution of influencer economy and its intersection with wellness, children’s education, and content creation. Her story demonstrates that digital creators can turn authenticity into thriving businesses—when they anchor growth in personal purpose, strategic pivots, and emotional relevance.
