| Category | Details |
|---|---|
| Full Name | Atiqa Dar |
| Date of Birth | July 1, 1998 (Famous Birthdays) |
| Age (as of 2025) | 26 years old |
| Nationality | Singaporean |
| Ethnicity | Indian descent (impossible.sg) |
| Profession | Content Creator, Beauty Influencer, Model (ELLE Singapore) |
| Education | Double major in Communications and Sociology at Nanyang Technological University (NTU) (singaporewritersfestival.com) |
| Primary Platforms | TikTok (@damndar), Instagram (@atiqadar), YouTube (@atiqadar) (TikTok, YouTube) |
| TikTok Followers | Over 213,000 followers and 33.8 million likes (TikTok) |
| Instagram Followers | Approximately 130,000 followers (Glarity) |
| Content Focus | Beauty tutorials, fashion styling, lifestyle vlogs, travel content, and self-care advocacy (Fathom Magazine) |
| Notable Features | Featured as ELLE Singapore’s “Bestie” in August 2024 and appeared on the magazine’s digital cover in December 2024 (ELLE Singapore, ELLE Singapore) |
| Runway Debut | Walked for L’Oréal Paris at KL Fashion Week 2024 (Fathom Magazine) |
| Brand Collaborations | Partnered with brands such as Superga and L’Oréal Paris (impossible.sg, Fathom Magazine) |
| Business Ventures | Founder of CUUUL.sg, a Wudhuk and Muslimah-friendly beauty salon with three locations in Singapore (ZULA.sg) |
| Personal Motto | “I don’t take myself too seriously and I’m always up for an adventure.” (ELLE Singapore) |
| Languages Spoken | English |
| Residence | Singapore |
Atiqa Dar has rapidly emerged as one of Singapore’s most influential Gen Z content creators. Known for her vibrant personality and authentic content, she has captivated a substantial following across various social media platforms. While exact figures regarding her net worth are not publicly disclosed, her growing influence and collaborations with prominent brands suggest a significant and rising income.
Social Media Influence
Atiqa’s digital presence is marked by her engaging content that resonates with a broad audience:
- TikTok: Over 213,000 followers and 33.8 million likes, where she shares lifestyle, fashion, and humorous content.
- Instagram: Approximately 130,000 followers, featuring curated posts on fashion, travel, and daily life.
Her ability to connect with her audience through relatable and entertaining content has solidified her status as a leading influencer in Singapore.
Brand Collaborations
Atiqa’s authenticity and style have attracted collaborations with several notable brands:
- Superga: Partnered with the Italian footwear brand, showcasing their products in her fashion-forward content.
- L’Oréal Paris: Invited to participate in the ‘Walk Your Worth’ event during KL Fashion Week 2024, highlighting her influence in the beauty industry.
These partnerships not only enhance her credibility but also contribute to her income through sponsored content and brand endorsements.
Educational Background
Atiqa pursued a double major in Communications and Sociology at Nanyang Technological University. Her academic background complements her content creation, allowing her to approach topics with depth and social awareness.
Media Features
Her influence extends beyond social media, with features in prominent publications:
- ELLE Singapore: Named an “ELLE Bestie” in August 2024, recognising her impact on fashion and lifestyle trends.
- ELLE Singapore Digital Cover: Fronted the magazine’s December 2024 digital cover, further cementing her status in the fashion industry.
These features not only elevate her profile but also open doors to new opportunities and collaborations.
Content Style and Themes
Atiqa’s content is characterised by its authenticity, humour, and relatability:
- Fashion and Beauty: Shares chic outfits, skincare routines, and beauty tips that resonate with her audience.
- Lifestyle and Travel: Documents her travel experiences and daily life, offering followers a glimpse into her world.
- Humour and Commentary: Provides satirical takes on trends, such as the ‘girl math’ concept, showcasing her wit and cultural awareness.
Her diverse content appeals to a wide demographic, enhancing her reach and engagement.
Income Sources
While specific earnings are not publicly available, Atiqa’s income streams likely include:
- Sponsored Content: Collaborations with brands for product placements and promotions.
- Event Appearances: Participation in fashion shows and brand events, such as L’Oréal’s runway.
- Affiliate Marketing: Earnings from affiliate links and partnerships.
- Content Creation: Monetisation through platforms like TikTok and Instagram.
Her diversified income sources contribute to her financial growth and stability.
Personal Philosophy
Atiqa emphasizes authenticity and self-expression in her work:
“It was a pivotal moment to me as a beauty creator to be recognised for who I am and what I stand for by a distinguished brand like L’Oréal Paris – that being true to myself led me here.”
Her commitment to staying genuine resonates with her audience and sets her apart in the influencer landscape.
Conclusion
Atiqa Dar’s rise as a prominent Gen Z influencer in Singapore is marked by her engaging content, strategic collaborations, and authentic voice. While exact figures of her net worth remain undisclosed, her growing influence and diversified income streams indicate a promising financial trajectory. As she continues to evolve and expand her brand, Atiqa stands as a testament to the power of authenticity in the digital age.
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