| Field | Information |
|---|---|
| Full Name | Willabelle Ong |
| Date of Birth | August 29, 1994 |
| Age (as of 2025) | 30 years old |
| Birthplace | Singapore |
| Nationality | Singaporean |
| Education | – Methodist Girls’ School – University of Western Australia (Bachelor of Arts; Bachelor of Communications and Media Studies) |
| Occupation | – Fashion Blogger – Photographer – Digital Content Creator – Artist |
| Notable Work | Founder of Pale Division, a fashion and lifestyle blog launched in 2014 |
| Awards | Outstanding Homegrown Social Media Influencer (Asian Couture Federation Awards Gala, 2014) |
| Social Media | |
| Marital Status | Married to King (since July 2019) |
| Children | One daughter, Ava (born in 2022) |
| Residence | Singapore |
| Net Worth (2025) | Estimated between $481,000 and $5 million |
| Brand Collaborations | Chanel, Dior, Louis Vuitton, Tiffany & Co., La Mer, Tod’s, Vacheron Constantin, Bulgari, Franck Muller |
| Media Features | Featured in VOGUE, The New York Times, Harper’s Bazaar, Teen Vogue, MTV Style, Cleo, Fashion TV, Billionaire, among others |
Willabelle Ong, a prominent Singaporean fashion blogger and digital influencer, has made significant strides in the online fashion and lifestyle space.
As of 2025, her estimated net worth ranges between $481,000 and $5 million, reflecting her diverse income streams and entrepreneurial ventures.
Primary Income Sources
1. Brand Collaborations and Sponsored Content
Willabelle’s influence in the fashion industry has led to collaborations with luxury brands such as Chanel, Dior, Tiffany & Co., La Mer, Louis Vuitton, Fendi, and Valentino. These partnerships, showcased on her blog Pale Division and social media platforms, contribute significantly to her income .
2. Social Media Influence
With over 207,000 followers on Instagram and a substantial presence on TikTok, Willabelle leverages her social media platforms for sponsored posts and brand promotions, enhancing her revenue streams .
3. Blogging and Content Creation
Since launching Pale Division in 2014, Willabelle has established herself as a respected voice in fashion and lifestyle blogging. Her blog’s success has attracted attention from major publications like The New York Times, Harper’s Bazaar, and Teen Vogue, further solidifying her brand and income potential.
4. Entrepreneurship
Beyond content creation, Willabelle has ventured into entrepreneurship with the launch of her homecare brand, Ome Living, in 2025. This initiative reflects her expanding business portfolio and contributes to her overall net worth.
Career Highlights
- Founder of Pale Division: Established in 2014, the blog has become a go-to source for fashion and lifestyle content
- Award Recognition: In 2014, Willabelle was honoured with the Outstanding Homegrown Social Media Influencer award at the Asian Couture Federation Awards Gala
- Media Features: Her work has been featured in esteemed publications, including The New York Times, Harper’s Bazaar, and Teen Vogue
